Most people will know GoDaddy because of their domains and web hosting. However, they also have a web builder and they will provide you with resources to be able to build a website as well as run email marketing, social media, blogging and SEO. You can build a website for free and you can also create social media content within the web builder. There are also password protected pages and in-built analytics. There are add-ons as well which could be useful such as email marketing, messaging and an appointment scheduler, but you will have to pay for some of them. The SEO features are limited though on the lower level plans and you can only get e-commerce on the highest plan, so it is worth noting this.
There is a free plan which will use the godaddysites.com domain and there will be an ad at the top of every page and some features are limited. It can be useful to get started though and to play around with, so that you can try it out and see whether it is for you. The basic package is £6.99 and removes the ads and lets you use your own domain. It does not have advanced SEO though and there are limits on the amount of social media posts and email marketing that you can send out.
The £9.99 plan is called standard and it includes advances SEO features but has a limit of 500 email sends and 20 social media posts. Paying £14.99 for the premium package will allow 25,000 email sends and unlimited social media posts. It also has options of online appointments where you can accept payments and set up recurring events. The £19.99 package includes ecommerce so you can use credit card processors and there is the option of recovering abandoned carts.
The prices are all based on yearly contracts so may vary if you have a different length of contract. Prices do not include a domain name, so you will have to buy one separately if you do not want to use the given one on the GoDaddy domain.
The themes are not the most original or exciting compared to other web builders. They are all mobile responsive though, which is obviously important and they are clean as well. GoDaddy will have some suggestions for you depending on what types of website you are building such as a store, restaurant, blog etc. It is not drag and drop which means that the structure is quite static, but you will find that you can select options such as columns, image next to text etc which means that you can probably get pretty close to what you are looking for.
You can use your own custom domain name as long as you have a paid plan. You can go with the option of buying one through GoDaddy, but you can also use an existing one that you have or buy from elsewhere. GoDaddy does tend to be pretty competitive price wise though for domain names but it is always worth comparing prices to make sure that you are not paying more than necessary for the domain name that you need.
In all of the plans you will be able to add a Paypal button which means that you can get people to pay for things without having to build a whole shop. However, if you have more than a few things to sell then you will need an online store. To get this you will need to pay for the highest pricing plan. In the store you are able to sell digital products as well as physical goods. It includes the ability to integrate with Amazon and eBay and you have abandoned cart recovery too.
The ease of use is probably one of the big selling factors of GoDaddy’s web builder. There is clear navigation and a good editor that is simple but also flexible. It is intuitive and very easy so there will be no concerns from anyone that is worried about anything that is too complex. There are layout options which mean that you can produce a unique site especially as you can use HTML to code parts if you wish but it is still more limited than other web builders. The built in marketing and sales tools can be really useful as well and they work well. However, SEO is not brilliant and there are not many add ons. It can also help you with social media posts but will really only suit you if your needs are not that complex.
It is therefore useful if you want a simple tool and have you sight tied in with online marketing. Also, good if you need an appointment solution or telephone support. However, if you need advanced SEO, access to an app store and more than 20 pages it is probably not the best option. There is also always the risk that they might update the software in a few years and you will have to rebuild it on a new platform.